Case Study – O'Brien Dental Lab

About Our Client – O’Brien Dental Lab

O’Brien Dental Lab is a family-owned and operated company that has been serving dentists and dental patients since 1969, and produces their products entirely in the United States.

Specializing in crafting crowns, bridges, removables, and implants, O’Brien is also the creator of an innovative proprietary manufacturing system called TRUfit. 

TRUfit allows O’Brien to digitize physical casts, design restorations from digitized models, and execute design instructions with incredible accuracy.

Committed to using high-quality materials without lead or mercury, O’Brien aims to improve the lives of both dentists and patients by prioritizing health and sustainability in their products. 

We love that our mission at One Hundred Seconds aligns so closely with O’Brien’s: to make a positive impact for people and the planet!

Watch the story: Craig Worden, CDT and Senior Team Leader

The Opportunity

O’Brien Dental Lab asked us to authentically promote their work to dentists and patients.

With the rise of digital marketing, they recognized the need to create engaging video content for platforms like YouTube and Instagram to build trust, attract leads, and educate viewers about their mission and offerings. 

They sought to showcase their commitment to quality, innovation, and customer relationships through compelling storytelling. We were certainly up to the task!

Watch the story: Alyssa Pen, Implant Technical Advisor

Our Solution

We crafted three 100-second videos, each spotlighting a different individual on the O’Brien team. We focused on human-centered storytelling to engage viewers in three unique stories rather than producing just another salesy video.

We helped conduct interviews for filming, ensuring that the discussions highlighted O’Brien’s positive impact on both dentistry and the community.

By capturing meaningful soundbites from team members emphasizing the importance of quality and patient care, the videos convey O’Brien’s values and dedication to the people who bring outstanding dental products to life.

Watch the story: Michael Wold, Ceramist

Results

“From start to finish we had the best experience working with Zach and his team at One Hundred Seconds. Not only did they genuinely listen to our vision and what we were hoping to achieve, they also had exceptional ideas on how to make it happen. It was really a collaborative effort which made us feel very seen and cared for.

In addition, we were impressed with their equipment and overall professionalism the day of shooting. In ways we didn't expect, the day went smoothly and was actually a lot of fun.

Thank you to Zach, Walter, Rob, Riley - and the unsung heroes who brought it all together in the end: THE EDITORS!!!! You did such an amazing job. Can't wait to work together again.

Highly recommended!”

– Melinda Luksch, O’Brien Dental Lab

O’Brien liked their videos so much that they asked us to create two more from the footage we’d already captured: a recruitment video and a video showcasing the technical side of their work. 

When we film, we gather a lot of footage, which means more opportunities for your videos.

Recruitment video:

Technical video:

O’Brien chose a social media package that included 6 videos optimized and formatted for social media. We can create a social media package for your business so you’re not stuck formatting your videos for various channels. You get to focus on engaging with your audience instead.

Our partnership with O’Brien shows how powerful it is to use storytelling to promote a company’s mission and values. By leveraging video as a medium, we were able to capture the essence of O’Brien’s team. We couldn’t be more grateful to work with such an incredible team.

Thank you O’Brien!

Check out some behind the scenes: